In the video, a paint-splattered black man confidently approaches a young Chinese woman to woo her, only to have detergent placed in his mouth and his body shoved into a washing machine for a thorough rinsing. Once the wash cycle is done, out pops a pristine young Chinese man, as clean as can be.
It turns out that the video is actually a blatant ripoff (even using the exact same music and sound effects) of a series of Italian laundry detergent ads that were aired about 9 years ago. Containing similar racist overtones, the original ads argue that in fact "Coloured is better."
The commercial which started airing on Chinese television this month captures the obsession with white skin.
Watch the provocative video below
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